Our Board

Mark is a forward-thinking change making educational leader at a large further education college group and has experience of working in high performance sporting environments within the sports of Swimming, Rugby League, Rugby Union and Rowing.

He is passionate about providing qualifications and learning programmes which provide the best experience, whilst also facilitating personal and career progression for every learner. In his role in education, Mark has a proven track-record of leading, designing and delivering outstanding innovative curriculum solutions to a wide range of stakeholders within the further education and commercial sector. He has also previously published an academic paper on the topic of developing core stability in swimmers.

He believes in continuous personal improvement and being a lifelong learner. Among other learning and self-development programmes, Mark has recently completed a Level 8 Chartered Management Institute (CMI) programme focusing on strategic direction and culture of organisations. He prides himself in putting his learnings into practice and has a philosophy of ‘catching people doing great things’ in helping to create a culture of supportive autonomy and accountability with the stakeholders he engages with.

Mark has had a lifelong association with swimming having competed at junior level and then becoming a coach eventually achieving his Level 3 Senior Swimming Coach qualification before his career pivoted to focus solely on his role within education/teaching. He attributes his successful career in further education to the Swim England Aquatics coach education pathway which provided the foundation for his understanding of teaching, learning and assessment. He is still a keen swimmer completing in the occasional local Triathlon for fun.

Mark will be contributing with his first-hand experience of high-performance sport, as a leader in education and a coach who has been participated in the swimming education pathway in order to add value at a strategic level within a sport that he is extremely enthusiastic about.

Penny lives in Cardiff and enjoys recreational swimming and walking in her spare time.

Penny has over 20 years of experience within the sports industry, covering all aspects of aquatic development and education management. This includes working for Swim Wales, the Sports Council for Wales and Cardiff and Carmarthenshire Councils. Penny has also captained the Welsh Schools Swimming team, and represented Wales at the Commonwealth Games.

Penny will be contributing her first-hand experience from differing perspectives in order to help ensure the qualification suite remains the qualifications of choice and fit for purpose for the aquatic industry and the sport.

Natalie is a self-confessed water baby, taking her love of swimming and using it to shape her career. Having started her aquatics journey at the age of 4, Natalie has enjoyed a personal career in swimming and progressed through a professional pathway, holding numerous roles within the sector, including swimming teacher, coach, tutor, aquatics manager and most recently, Director of Business Development for a leisure operator. Natalie has a broad and varied experience and knowledge base, underpinned by a substantial network of aquatic and leisure professionals.Passionate about swimming and the power of aquatic activity, Natalie is a firm believer that every child should learn to swim and have the opportunity to enjoy life long participation of the sport.

Natalie brings her passion for the sport, the values that a life in the sector has helped shape and her deep understanding of the operational context in which the qualifications are implemented, to the board of directors at SEQ.

Helen lives on the south coast in Sussex and can frequently be found swimming in the sea what ever the weather! Her first love though was the swimming pool where Helen spent her teenage years competing.After retiring from competitive swimming, life took Helen around the world. Firstly working for the Walt Disney Company in Florida, Paris and London and then working at sea on P&O Cruises ships. Helen describes her favourite times at sea was sailing into Venice.

Helen returned to aquatics in 2019 talking on the role of Aquatics Manager at the London Aquatics Centre. Whilst there, Helen became the first ever wheelchair user to qualify as a RLSS UK NPLQ lifeguard. Since that time Helen has gone on to become the first wheelchair user to be a RLSS UK Open Water Lifeguard and Trainer Assessor in multiple disciplines.

In 2021, Helen moved over to Serco Leisure where she held the role of National Commercial Aquatics Manager. Helen led the company to achieve its best ever aquatics income results.

In Summer 2023, Helen has started a new role at Butlin’s as Head of People.

Away from the day job, Helen holds various board roles including Non-Executive Director for the Royal Lifesaving Society UK. She is also an aquatic, first-aid & lifesaving tutor for various AOs. Helen volunteers as a swim coach for local clubs & in summer 2023 is volunteering at the World Para Swimming Championships in Manchester as Event Services Manager.

Regarding joining the Swim England Qualifications Board, Helen says “I am incredibly excited to join this board. I hope my aquatics & commercial experience will stand me in good stead to contribute and have a positive impact”.

Nic lives in South Staffordshire spending much of his time training and walking his two rescue dogs and playing disc golf.Nic has over 17 years’ experience in the training and development sector specialising in quality assurance having been involved in local, regional, national, and international initiatives.

Having worked within the Awarding Body sector since 2011, and the training industry since 2005, he has carried out several roles including National Quality Manager, Director of Qualifications and CEO developing new Awarding Bodies.

Nic now works with multiple Awarding Bodies supporting them to demonstrate and enhance their regulatory compliance and customer relations.

Sarah Green has worked for Swim England since October 2013, in her most recent role as Head of Workforce Education Sarah is responsible for the management of Swim England’s Awarding organisation and Educator Training teams. Sarah has 20 years’ experience working with the sports education sector with roles including Physical Education Teacher, College Lecturer and prior to joining Swim England, Head of Sports and Outdoor Activities at a large Further Education College. Her career to date has equipped Sarah with a wealth of expertise in delivering education programs, implementing and managing quality assurance activities, and leading the development of new qualifications, CPDs, and training programs across various sporting subjects.

Sarah completed a MSC in Sport Coaching at Loughborough University and holds a QTS/PGCE in Physical Education from the University of Essex. Sarah’s passion for swimming dates back to her youth, where she was a completive swimmer. This early interest led her to become a Swimming Teacher and lifeguard and in 2009 Sarah qualified as a Swim England educator delivering teaching qualifications across the East of England. Outside of her professional commitments, Sarah remains an avid swimmer, enjoying this activity with her family, as well as an active member of her sons school PTFA.

Jenifer is a non-executive Director with over 20 years’ significant experience leading strategies for development and quality assurance in the education and training sectors. She is an experienced operator in high profile politically sensitive environments with considerable levels of external regulation and scrutiny.

She is a qualifications and assessment expert who has worked at senior levels in the fields of both general and vocational qualifications and who also has a PhD in educational assessment.
After a successful early career in teaching, Jenifer joined the Midland Examining Group managing the project for the external marking of end-of-key-stage national curriculum tests and eventually becoming Assistant Chief Executive.

She left to join EDI as Education Development Director and expanded considerably the number and range of EDI’s qualifications.

Jenifer helped to enhance EDI’s international credibility and reputation through the implementation of a number of international contracts whilst also establishing and maintaining compliance with the requirements of the UK regulators.

During this period, she was also one of the first Trustees of the Chartered Institute of Educational Assessors, helping it to gain its chartered status.

Since leaving EDI, Jenifer has been developing her career as a non-executive director supporting a variety of organisations to establish robust compliance and development processes.

She can swim.

Lindsey Mitchell is a senior leader in vocational education with over 18 years of experience specialising in compliance, qualification development, and quality assurance. Currently Director of Development, Quality & Compliance at the Institute of the Motor Industry (IMI), she oversees the organisation’s regulated and non-regulated functions, ensuring alignment with industry standards and regulatory frameworks.

Originally a light vehicle and motorcycle technician, starting her journey as an apprentice, Lindsey’s career also spans hands on further education delivery, curriculum and product development, external quality assurance, and senior compliance roles within awarding and end point functions. She brings a deep understanding of the vocational education landscape, having worked across both technical and professional sectors.

Swimming is an integral part of her upbringing and family, having grown up swimming in local hometown clubs, Lindsey has a lifelong passion for the sport. She’s committed to supporting the sector to continue delivering high quality qualifications that inspire and engage young people into lifelong participation and rewarding careers in aquatics.

In 2025, Lindsey joined the Board of Swim England Qualifications, where she contributes her expertise in governance, regulatory compliance, and qualifications strategy to support the development of impactful, future-focused education and training.

Andy Salmon joined Swim England as chief executive in February 2024 from British Triathlon, where he had been at the helm for the previous six years.

A father of two, Andy has held leadership roles at various sporting organisations throughout his career, including The Professional Golfers’ Association, the Ladies’ Golf Union, Scottish Golf and Triathlon Scotland.

He became chief executive at British Triathlon in November 2017 and helped steer the organisation through the launch of a new strategy, the publication and media launch of the transgender policy, the delivery of the World Triathlon Series events which attracted live BBC and global TV coverage plus the GO TRI participation programme.

Upon joining Swim England, Andy said he was ‘extremely proud and honoured to be given the chance to help tackle the challenges of accessibility and opportunity so that even more people can experience the joy of aquatic activity’.

Andy has a love of sport and physical activity outside of work and enjoys taking part in triathlons, open water swimming, anything ‘in and on the water’, rugby and golf.